The latest and effective search-marketing tool that we offer is Google AdWords. More and more small to medium-sized businesses are seeing getting great results with online advertising. When you advertise with Google, ads for your business show up next to the natural search results. In this way, Google AdWords ads connect you with potential customers precisely when they’re looking for the products and services you offer.
Advertisers specify the words that should trigger while user search their ads and the maximum amount they will pay per click. When a user searches Google’s search engine on www.google.com or the relevant local or national google servers (e.g. www.google.co.in for India or www.google.co.uk for United Kingdom etc.), ads (also known as creatives by Google) for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results.
The ordering of the paid-for listings depends on other advertisers’ bids (PPC) and the “quality score” of all ads shown for a given search. The quality score is calculated by historical click-through rates, relevance of an advertiser’s ad text and keywords, an advertiser’s account history, and other relevant factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser’s keywords. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevance and originality of content, navigability, and transparency into the nature of the business. Though Google has released a list of full guidelines for sites, the precise formula and meaning of relevance and its definition is in part secret to Google and the parameters used can change dynamically.
Benefits to Company
Your ads are triggered by specific keywords you choose for your business on Google network.
People actively looking for information about your products and services online you can choose exactly where you want your ads appear around the world, specific countries, only in India or just within your state.
Adwords gives you full control over your spending. You decide your daily budget.
+ Easily control costs:
Pay only when people click on your ad. Our Pay Per Click model ensures that you only pay when a potential customer clicks on your ad and visits your website. In other words, you only pay when your targeted user visits your website through Google ad.
+ Google Content and Search Partners:
Your ad will display on Google Search, Google Search Partner and Google Content Partner.